JIMISTERIO
Jimisterio is a proudly South African-based business, we’re a rapidly emerging force in African fashion and modeling. With a strong foundation established on the continent, we’re poised to expand our footprint globally.
Our business organization consists of two distinct
yet interconnected divisions
THE CATWALK ACADEMY
Dedicated to nurturing and developing the skills of aspiring models.
THE PRODUCTION
Specializing in conceptualizing and executing high-end fashion shows, events, and television productions
MISSION
Developing elite models and creating outstanding visual content can take your brand to the next level. At Jimisterio, we’re all about crafting unforgettable experiences and driving value for our partners.
ABOUT JIMI OGUNLAJA
Jimi Owobo Ogunlaja is a Nigerian-born model, actor, catwalk coach, and television producer with over 20 years of experience in the fashion industry. Now based in Cape Town, he began his career at 21 in Nigeria, later founding the Jimisterio Catwalk Academy to mentor new and professional talent. His work spans multiple disciplines—from walking global runways to producing fashion and lifestyle shows for DStv, including Models Corner, Catwalk Focus, and Diary of a Muse.
A dynamic creative, Jimi is also a skilled videographer, editor, and visual storyteller.
EVENTS AND LATEST NEWS
CREATIVE DIRECTOR FOR FASHION SHOW AT FAME WEEK
In September 2025, during Fame Week Africa in Cape Town, I had the honour of being appointed Creative Director for the Tastes + Threads Fashion Show. Read More>>
CATWALK COACH AND COORDINATOR FOR INTERNATIONAL TVC
In February 2025, international footwear brand Deichmann partnered with North South Productions to create a Television Commercial featuring their latest footwear collection. Read More>>
CAPE ARGUS
The life of a fashion model is often associated with the glitz and glamour of the industry, from dressing in designer wear to being beautified by makeup artists and hairstylist. Read More>>
SPONSORSHIP OPPORTUNITY
BRAND ACTIVATION
The goal here is to allow people to experience your company and products on a personal and emotional level.
PRODUCT PLACEMENT
These campaigns allow audiences to engage with the people at the company and test drive the products or services.
BRAND IDENTITY
This is where creativity becomes key, because you want people to walk away with the best brand experience possible. These campaigns take time to set up and won’t be things you traditionally do all the time.
OUR PARTNER
OFFICIAL MEDIA PARTNER
With over 14 million daily viewership, Spice tv represents contemporary African urban-chic style dynamic attitudes. Fresh and forward thinking ideas and symbolises African fashion in its true sense.
Jimisterio Catwalk Academy has being in partnership with spice tv Africa since 2016. Spice TV is the most powerful television network for fashion and lifestyle contents and the official media and broadcasting partner for the Catwalk Activation Project
