JIMISTERIO

Jimisterio Catwalk Academy is a African-born fashion force redefining runway excellence. Rising from Africa to the global stage, the academy transforms raw talent into powerful runway models who command attention.

Through Jimisterio Productions, the brand creates striking fashion moments beyond the catwalk, while founder Jimi drives the vision through Book Jimi—an exclusive platform for collaborations, coaching, and high-impact fashion experiences.

More than a brand—Jimisterio is the making of a global fashion standard.

Portfolio

Our business organization consists of two distinct
yet interconnected divisions

THE CATWALK ACADEMY
Dedicated to nurturing and developing the skills of aspiring models.

THE PRODUCTION
Specializing in conceptualizing and executing high-end fashion shows, events, and television productions

MISSION

Developing elite models and creating outstanding visual content can take your brand to the next level. At Jimisterio, we’re all about crafting unforgettable experiences and driving value for our partners.

ABOUT JIMI OGUNLAJA

I am Jimi Owobo Ogunlaja — a Nigerian-born model, actor, catwalk coach, television producer, and creative visionary with over 20 years of experience in the fashion industry.

Now based in Cape Town, South Africa, I began my journey in modeling at the age of 21 in Nigeria, building a career that would evolve across runway, television, fashion production, and talent development. Over the years, I have worked across multiple creative disciplines, from walking international runways to producing fashion and lifestyle content for DStv, including Models Corner, Catwalk Focus, and Diary of a Muse.

Driven by a passion for excellence and transformation, I founded Jimisterio Catwalk Academy — a platform dedicated to mentoring aspiring and professional models, equipping them with the confidence, discipline, presence, and runway mastery required to thrive in the global fashion industry.

Through Jimisterio Productions, I continue to shape visual culture through fashion coverage, creative direction, videography, editing, and storytelling that captures the energy and emotion behind every moment.

My mission is to elevate African talent, create opportunities, and redefine the global perception of African fashion through creativity, professionalism, and purpose.

click for More About Jimi Ogunlaja>>

EVENTS AND LATEST NEWS

CREATIVE DIRECTOR FOR FASHION SHOW AT FAME WEEK

In September 2025, during Fame Week Africa in Cape Town, I had the honour of being appointed Creative Director for the Tastes + Threads Fashion Show. Read More>>

CATWALK COACH AND COORDINATOR FOR INTERNATIONAL TVC

In February 2025, international footwear brand Deichmann partnered with North South Productions to create a Television Commercial featuring their latest footwear collection. Read More>>

CAPE ARGUS

The life of a fashion model is often associated with the glitz and glamour of the industry, from dressing in designer wear to being beautified by makeup artists and hairstylist. Read More>>

SPONSORSHIP OPPORTUNITY

BRAND ACTIVATION

The goal here is to allow people to experience your company and products on a personal and emotional level.

PRODUCT PLACEMENT

These campaigns allow audiences to engage with the people at the company and test drive the products or services.

BRAND IDENTITY

This is where creativity becomes key, because you want people to walk away with the best brand experience possible. These campaigns take time to set up and won’t be things you traditionally do all the time.

OUR PARTNER

OFFICIAL MEDIA PARTNER

With over 14 million daily viewership, Spice tv represents contemporary African urban-chic style dynamic attitudes. Fresh and forward thinking ideas and symbolises African fashion in its true sense.
Jimisterio Catwalk Academy has being in partnership with spice tv Africa since 2016. Spice TV is the most powerful television network for fashion and lifestyle contents and the official media and broadcasting partner for the Catwalk Activation Project